Whats in a name?

http://www.cmswire.com/digital-workplace/pitcher-xero-boxyn-whats-in-a-name/

what's in a name plaque

We continue our What’s in a Name? series with tech companies PitcherXero and Boxyn.

One of them switched the company name after the owner of the domain name they actually wanted asked for a “ridiculous” amount of money. Another just wanted to find a name that could accurately describe what its software does, as well as who it helps. The other envisioned a name that played off “inbox.” Here are their tales:

 

 

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